© 2025 BARUNA KHS. All Rights Reserved.
about the project
PT INKA (Persero) is one of Indonesia’s largest state-owned railway manufacturers, specializing in the development and production of trains for both domestic and international markets. Known for its innovation and commitment to advancing the transportation industry, PT INKA continues to play a vital role in shaping sustainable mobility and industrial growth in Indonesia.
the client
the solution
The challenge was to design a strong visual identity for the company’s anniversary event with the theme ‘Beyond the Limit.’ The goal was to create visuals that not only reflected PT INKA’s innovative spirit and industrial strength but also inspired audiences by emphasizing progress, resilience, and limitless possibilities.
the problem
To address this, I created a dynamic identity system that combined modern graphic elements with symbols of motion and progress. The design brought energy and elegance to the event’s branding, ensuring that the anniversary visuals communicated both the company’s heritage and its future-forward vision. From the color palette to the graphic compositions, every element was crafted to resonate with the theme and elevate the celebration.
Designing this anniversary identity was an inspiring journey. Interpreting the theme ‘Beyond the Limit’ pushed me to explore bold concepts and translate them into visuals that celebrated PT INKA’s achievements while looking ahead to its future. It was a rewarding experience that challenged my creativity and deepened my appreciation for impactful design.
“
baruna kh.s
branding & graphic designer
Results & Outcomes
Developed event branding for corporate programs, including a local MSME carnival and the company’s anniversary celebration with over 2,000 attendees, successfully enhancing audience engagement and strengthening overall brand perception.
Design Theme Idea
Carrying the theme Beyond the Limit, I aimed to think beyond boundaries and deliver a concept that felt bold and inspiring. I introduced a lively atmosphere through bright and cheerful colors, combined with the company’s visual elements to keep the design relevant and authentic. The result was a festive yet professional identity that resonated strongly with the audience and received highly positive feedback from the client.
Inspiring Growth Beyond the Limit
PT INKA (Persero) Anniversary Event Design
For the anniversary event of one of the largest railway companies in Indonesia, the challenge was how to create a visual identity that captured the grand scale of the celebration while staying aligned with the theme ‘Beyond the Limit.’ To address this, I developed a design concept that symbolized progress, strength, and limitless innovation, blending modern graphic elements with the company’s industrial spirit. The process involved in-depth research, sketching, and refining visuals to ensure the identity not only represented the brand’s legacy but also inspired a forward-looking vision for the future
other project
Branding that sold out tickets in days.
REALITY CLUB : SUMMER ON THE ORIENT, TOUR VISUAL IDENTITY
BRANDING VISUAL IDENTITY, SOCIAL MEDIA DESIGN, MERCHANDISE design
Boost Social Impact with Visual Identity
COMMUNITY ENGAGEMENT PROGRAM 2023, EVENT VISUAL IDENTITY
BRANDING VISUAL IDENTITY, CAMPAIGN Poster Design, Social Media Design, Banner EVENT DESIGN