BARUNA
EXPERIENCED CREATIVE GRAPHIC DESIGNER WITH MULTIDISCIPLINARY EXPERTISE
Madiun, Indonesia
(Open to relocation or remote)
PROFESSIONAL DEVELOPMENT & NON-FORMAL EDUCATION
Team Management & Agency Performance
Workshop by Syndicate
Renowned Indonesian Artist with
International Client
June 2023
Gained actionable insights into leadership, workflow optimization, and conflict resolution tailored for creative agencies.
Engaged in interactive group activities, improving team collaboration skills by an estimated 40% based on participant feedback.
Applied learned strategies to enhance project delivery efficiency and team dynamics in subsequent creative projects.
Content Creator Masterclass:
Social Media Growth & Monetization
academy creator school
2020-present
Completed a comprehensive masterclass focused on social media algorithms, content strategy, audience engagement, and monetization techniques.
Learned to develop viral content through effective storytelling, hooks, and data-driven trend analysis, increasing engagement rates by 80%.
Applied strategies to grow social media followings by 50%, optimize posting schedules, and leverage endorsement opportunities.
ACHIEVEMENTS & AWARDS
First Winner at Madiun City 2020
Merchandise Design Competition
Organized by the Madiun City Department
of Culture, Tourism, Youth, and
Sports Goverment
jan 2020 – Mar 2020
Developed an original merchandise design concept celebrating Madiun’s cultural heritage, selected as the top entry among 100+ participants citywide.
Achieved the “Most Favorite Design” award with the highest public engagement, garnering over 5,000 likes and widespread community acclaim across social media platforms.
Contributed to boosting local tourism branding by creating visually compelling merchandise that enhanced Madiun’s cultural identity and appeal.
Best Film Editor at East Java Provincial
School Cinema Festival 2018
Presented by East Java Educational
Technology & Communications Agency
Goverment.
Jan 2018 – Apr 2018
Secured government funding through award-winning video editing to acquire 10+ advanced cinematography tools and set up a Digital Media Printing Facility, increasing school printing output to over 500 prints per month and enhancing club activities.
Winner of 1st Place Best Editor at the Provincial Short Film Competition, selected from over 1000 participating teams.
Generating 80% social media virality across Madiun city news platforms for 60 consecutive days.
LEADERSHIP, ORGANIZATIONAL
& VOLUNTEERE EXPERIENCE
Creative Media Designer at Community
Engagement Program 2023
University Service Learning Project
Jun 2023 – Aug 2023
Increased social media engagement by 80%, achieving a 50% growth in likes and boosting follower count by 20% during the campaign period.
Designed comprehensive event branding assets, including over 30 digital posts (Instagram feeds, stories, captions) and 15 print materials (official letters, email templates, letterheads), ensuring consistent messaging that increased community awareness by 75%.
Contributed to the program’s overall success, earning an A grade and top evaluations from event supervisors rating professionalism and creative impact at 4.8/5.
Supported a closing event attended by 400+ participants, receiving overwhelmingly positive sentiment with 95% expressing high satisfaction in post event surveys.
Guest Speaker “Simple Ways to Master
Graphic Design Skills” Workshop for
Youth Organizations regional
Pemalang city
University Service Learning Project
Jul 2023
Delivered an interactive session to over 50 youth leaders from various village organizations in Pemalang, focusing on practical and efficient graphic design methods.
Empowered participants to improve their visual communication skills, with 90% reporting increased confidence in applying design techniques post workshop.
Supported community development by enhancing digital literacy and creative capacity across 10+ local organizations.
Public Relations at Collective Art
Exhibition “Disaster is a Human Thing”
Fine Arts Department, University
Mar 2023 – Jun 2023
Coordinated media outreach resulting in coverage by 3 major national news platforms, with over 100,000 online impressions and 500+ social media shares, significantly boosting public engagement.
Negotiated performances with 4 prominent local indie bands and secured a renowned Semarang-based artist with an international portfolio as guest speaker, attracting 350+ attendees to related talks.
Helped organize an exhibition attended by 1,000+ visitors, achieving a 95% positive feedback rate based on visitor surveys and social media sentiment analysis.
Vice Chair, University Delegation Design Team
KMDGI (Kriyasana Indonesian Graphic
Design Students Forum) 2023
Jan 2023 – Mar 2023
Elected as Vice Chair to lead and coordinate a team of 10+ students representing the university at Indonesia’s largest student graphic design forum, managing collaborative processes from concept development to execution.
Co-created an innovative interactive installation art piece themed on post-pandemic economic recovery, engaging over 300 visitors in supporting local MSMEs through an immersive giant snakes-and-ladders game symbolizing the economic challenges posed by COVID-19.
Selected to represent one of the top universities at KMDGI 2023, Indonesia’s premier and most prestigious student graphic design forum, where participation is limited to only 100 elite universities nationwide.
EDUCATION
Bachelor of Visual Art concentration
Visual Communication Design
State University of Semarang
Aug 2019 – Nov 2024.
Earned admission through a highly competitive, achievement-based selection process. Chosen among 10,000 applicants as one of only 200 accepted, and the sole student admitted from my high school.
Completed relevant coursework in: Branding & Concept Development, Strategic Brand Identity, Brand Guideline Design, Cross-Platform Brand Consistency, Advanced Composition & Visual Hierarchy, Design Tools & Emerging Technology, and Cultural & Emotional Design
Multimedia designer major
State Vocational High School 2 Madiun
June 2016 – Jan 2019.
Secured government funding through award-winning video editing work, enabling the purchase of 10+ advanced cinematography equipment that enhanced the club’s activities and learning experience.
Completed relevant coursework in: Visual Communication and Design Presentation, Color Theory and Psychology, Visual Composition and Layout, Basic Photography Techniques, Digital Videography Fundamentals, Fundamental of graphic design, Digital Photo Editing, Fundamentals of Branding and Visual Identity, Video Editing Essentials, Lighting and Composition for Photo & Video
software
design & management tool
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Adobe Lightroom
Figma
PowerPoint
Google workspace
Slack
Trello
Asana
Notion.
skills
Soft skills & hard skills
Branding & Visual Identity
Visual Storytelling
Layout & Composition
Motion Graphics & Video Editing
Design Systems & Guidelines Mastery
ui/ux design
Creative Direction
Client Communication
Project Management
Cross-cultural Design Sensitivity
Problem Solving & Adaptability
EXPERIENCE
Senior graphic designer
DMB Singapore agency
Jan 2024 – Feb 2025
Created branding, website, and event identity assets for international clients, producing over 50+ creative materials that enhanced brand visibility.
Collaborated with cross-functional teams on design, branding, and marketing research, achieving a 100% on-time project delivery rate and resolving complex creative challenges efficiently.
Presented impactful visual concepts, pitch decks, and branding proposals to global clients, contributing to a 30% increase in client engagement for the agency.
Graphic designer & creative worker
Prism Craft Agency
Jan 2019 – Feb 2023
Designed branding solutions for both international and local clients, delivering over 40 brand identity projects that contributed to a 25% increase in repeat clients and strengthened agency reputation.
Produced diverse creative content including motion graphics, videography, video editing, photography, UI, and UX design, resulting in 20% higher client engagement and consistent positive feedback.
Created marketing visuals that boosted social media engagement by 35%, increased likes and shares by 40%, and supported revenue growth through stronger buyer interest.
Graphic designer & creative intern
Prism Craft Agency
sep 2019 – des 2023
Completed an internship at the agency, successfully adapting to professional workflows and contributing to 5+ active projects within the first month.
Received constructive feedback from senior designers, improving design quality and expanding creative knowledge, leading to a 20% faster project turnaround in assigned tasks.
Built strong relationships with colleagues and adapted quickly to new environments, maintaining a disciplined approach to deliver work that consistently met quality standards.
Part-time senior graphic designer
and public relations
PT INKA (Persero)
Jun 2017 – Mar 2018
Designed visual communication materials for the media team, ensuring accurate and engaging publication of company news, resulting in a 100% on time delivery rate and positive feedback from staff.
Created branding and presentation designs for monthly educational visits, attracting schools from multiple cities and achieving consistent full participation every month.
Developed event branding for corporate programs, including a local MSME
intern graphic designer and
public relations
PT INKA (Persero)
Jan 2017 – jun 2017
Designed visual communication materials for the media team, ensuring accurate and engaging publication of company news, resulting in a 100% on time delivery rate and positive feedback from staff.
Created branding and presentation designs for monthly educational visits, attracting schools from multiple cities and achieving consistent full participation every month.
Developed event branding for corporate programs, including a local MSME carnival and the company’s anniversary celebration with 2,000+ attendees, significantly boosting audience engagement and brand perception.